Tuesday, September 23, 2008

modernism and constructivism

Modernism: late 19th - early 20th century, shaped by industrialization and urbanization of western society. Functionality and progress were key concerns. Modernist typefaces forced viewers to see everyday differently using unfamiliar forms. In artwork such as paintings, deliberate distortion was used as well as large flat areas of color. ‘form follows function’ which means that the form of letters and words grows out of their purpose, their materials and how they are used. Out of early modernist typography came the sans-serif typeface.

Constructivism: originated in Moscow in 1920, lasted until 1934. It dismissed “pure” art for art that had social purposes. Constructivism believed in the use of industrial materials to create non representational objects, often geometric. Constructivism was influential to modernism with its black and red sans serif fonts that were arranged in asymmetrical blocks.



Question: What typeface came from modernism?

modernist typefaces


Johnston typeface (modernism)


constructivismconstructivism









http://www.cs.ucsb.edu/~almeroth/classes/tech-soc/2006-Fall/nov-07.ppt


http://www.type.co.uk/images/imgs/products/gillsans_weights.gif


http://www.nationmaster.com/encyclopedia/Graphic-artist

http://www.nationmaster.com/encyclopedia/Johnston-%28typeface%29


http://www.nationmaster.com/encyclopedia/Constructivism-%28art%29#Constructivist_Graphic_Design


http://blushandflax.blogspot.com/2008_01_01_archive.html



http://www.eprarebooks.com/cgi-bin/phillips/89

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