why do we (designers) use a grid? what are the benefits or functions?
--We use it to take control of the page, for organization and to unify the page. It keeps the page from being all over the place so the message(s) are clear, and the content isn't overwhelming. Grids help to align text and photos where they are most functional for whatever the purpose of the particular item.
http://www.markboulton.co.uk/articles/detail/why_use_a_grid/
http://www.writingfordesigners.com/?paged=2
Sunday, August 31, 2008
Tuesday, August 26, 2008
Paul Rand
Paul Rand was a graphic designer from New York who lived throughout most of the 20th century. He changed his name from Peretz Rosenbaum to Paul Rand to shorten and hide the obvious Jewish identity that it conveyed. His love for creating art and making logos contradicted the Orthodox Jewish belief that doesn’t allow the idolization of created images. Nevertheless, he never hesitated, beginning with signs for his father’s grocery store when he was young. He is most well-known for the logos he designed for big companies such as IBM, ABC and UPS in the 50’s and 60’s, but his reputation was established two decades prior to those creations. In 1937, at 23 years old, he took over as art director for the Esquire-Coronet magazines’ after just a year. His reputation grew over time and he began to develop the “Paul Ran look,” in which he began to integrate themes usually found in the “high arts” into his graphic designs. A lot of his more famous and successful designs were simple, but he says, “ideas do not need to be esoteric to be original or exciting” (2).
Later in his career he was turned on to reading art critics, or “art philosophers” and became inspired by Roger Fry, Alfred North Whitehead, and John Dewey. Paul Rand taught design classes at Yale University from 1956-1969. He also started teaching there again in 1974. He was inducted into the New York Art Directors Club Hall of Fame in 1972. He died of cancer in 1996. Paul Rand created the “American graphic style” (3).
(1) http://www.wikipedia.com/
(2) http://www.paul-rand.com/
(3) http://design.rit.edu/
Later in his career he was turned on to reading art critics, or “art philosophers” and became inspired by Roger Fry, Alfred North Whitehead, and John Dewey. Paul Rand taught design classes at Yale University from 1956-1969. He also started teaching there again in 1974. He was inducted into the New York Art Directors Club Hall of Fame in 1972. He died of cancer in 1996. Paul Rand created the “American graphic style” (3).
(1) http://www.wikipedia.com/
(2) http://www.paul-rand.com/
(3) http://design.rit.edu/
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